A blog can be set up for free. I suggest eblogger, part of Google or the new hot one, WordPress at WordPress.com. Both are easy to place into Linked In, Facebook and your website. Both have really great templates that are easy to customize. Again, hire a pro if this is too much for you to do.
Both platforms are user friendly. Once you decide you are going to blog, HAVE A PLAN. What will you cover? Will you be the only blogger? Is one time a week working for you?
And, the best thing about a blog is that it is searchable. Which means to will bring more potential customers to your site. Which will, of course, be listed in your blog info.
Six Key Tasks before you begin:
1. Do a strength test! How strong is your brand?
2. Define your target and create a strategic plan!
3. Keep your key info and key messages consistent. Hire a pro.
4. Maximize and consolidate all Social Media
5. Be authentic. and interesting!
6. Be searchable
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